Marketing avec digiSchool 2.0

*** Directed by marketing professionals, the Marketing application is a simple and fun way to learn and review basic marketing concepts. ***


* Marketing is composed of:
- More than 10 marketing themes (see below)
- More than 100 course sheets enriched with examples and practical cases
- More than 500 quiz
- Mega training quizzes that randomly choose questions
- Progression steps to assess your level


* Themes addressed in Marketing:
- The fundamentals of marketing: the market, the segmentation, the competitive forces
- Studies and research: qualitative studies, quantitative studies, questionnaire, eve
- The product: product range, product life cycle, positioning, brand, quality concept
- The price: price setting mode, price strategy
- Distribution: forms of commerce, distribution channels, catchment areas, the sales force
- Communication: communication plan, advertising, sales promotion, press relations, internal communication
- Strategic marketing: BCG matrix, competitive positioning, business valuation matrices.
- Marketing management: trade marketing, category management, the ECR
- International marketing: export diagnosis, international marketing strategy, customs, transportation


The application will be constantly enriched with new content Fiches and Quiz to stick to new trends in marketing and thus cover all the marketing theories taught.


* Who is this application for?
The Marketing app has been created to suit all profiles: high school students interested in discovering the world of business, students seeking to test and / or deepen their knowledge, self-helpers wishing to improve their knowledge in marketing and e-marketing .


* How to use the application?
The download is free, then you just need to unlock the desired themes by answering the quizzes.